Winter Term Fly-In

After a wonderful Christmas break, it was back to work January 3rd. After a crash course on cameras/audio and tying up lose ends, we flew out of Charlotte early the morning of January 4th. From there, we arrived in San Jose, Costa Rica. Costa Rica was absolutely beautiful and my fly-in afforded me the opportunity to see the many different sides and landscapes of Costa Rica.

Our trip was pretty much a whirlwind. We traveled from San Jose to the Talamanca Mountain Range to an indigenous Costa Rican tribe’s preserve to Sierpe and Cano Island to the Osa Peninsula, where we finally arrived at Campanario, our client’s biological station. All the while, we were collecting content and planning our attack for Campanario’s web presence re-design. Our client, Nancy Aitken, has an extreme passion for conservation. Her life’s work is dedicated to Campanario and preserving not only the Costa Rican landscape, but also the culture.

I was really proud of the way that my fly-in team came together. We had a couple of rough patches during the trip that stemmed from being unclear on the direction of our project. In the end though, we really came together and gave a professional presentation to Nancy. Each team spent time with Nancy explaining the decisions they made and how they could help her attract more awareness to Campanario and her mission. I participated on the design and social media team and was proud that we were able to show her a few different mock ups and a full social media plan.

Campanario Fly-in Group

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